Have you ever noticed how some sites just seem to grow and grow? One of the secrets is to give stuff away. One of my friends once told me, “what works in the brick and mortar world also works in the web world.” I’m not sure what he meant by that other than if you watch TV ads and other business advertisements you will see that someone is always trying to give something away for free. “Get a new checking account and we will give you this great shopping bag.” Other things you may have seen online, “Signup for my RSS feed or my newsletter and get this FREE ebook valued at $50.”

It works every time. Once I recognized this I started to use it on one of my other sites. That site has slowly risen from just a handful of members to over 10,000 members. And all I did was offer something free. I told the user what they would be getting and how it can help them. I’d say something like,”It’s all yours all you have to do is signup.” And they did signup, by the hundreds.

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