An e-mail autoresponder is the e-mail marketer’s closest ally and friend. The importance of an autoresponder cannot be underestimated to neophyte, would-be e-mail marketers. All the e-mail marketer has to do once they’ve established an e-mail marketing list is to put their message sequence into the autoresponder. The sequential autoresponder will send out messages on a schedule. You can input as many messages as you desire all at once, and it will send them out over a certain period of time. If you add a new e-mail address to your database, it will send the first message in the sequence to the new user.

It can’t be stressed enough: autoresponders work. It takes at least 5 messages before a user will accept your offer. Conversion ratios from notable e-mail marketing studies show that there are several reasons why it takes at least 5 e-mails before a customer will accept your offer. Number one is that they’re busy and might not have time to read your offer. Second to that is that they don’t trust you. Third, and finally, is that they might not absorb or understand the offer on their first, second, third, or fourth offer initiation. People gradually respond to something that’ sent over and over again because it builds intimacy, trust, and personal feelings between the marketer and the customer. Customers like to feel like you’re friends with them, that you’re trying to give them something that they’ll really want, and you’re continually sending out e-mails with different reasons why they should sign up. None of this is possible without an autoresponder doing the work for you. It literally puts your business on autopilot.

It would be impossible to keep track of new users, existing users, user replies, conversion ratios, click-through ratios, and other things without one. The importance of an autoresponder, well, it’s paramount.

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Ezine publishing is an established way to communicate with people on the web. It was, perhaps, the earliest communication medium in the history of Internet. People used to give valuable information through ezines and gathered subscribers over years. Still today, ezine publishing is a lucrative online business. Once you have a considerate number of subscribers, you can get lot of advertisements for your newsletter. And it also builds your brand name.

The conventional methods to bring subscribers to your newsletter are not that effective these days. So using new methods like using Web 2.0 to gather subscribers and giving valuable information is effective. You can bring traffic to your newsletter site in a number of ways:

Through Opt-in page - The conventional method to bring traffic is to use an opt-in page laden with valuable information. The new way is to create a video of your newsletter and tell people what they will get by subscribing to your newsletter. The hints, tips and value info are a surefire attention grabber. Use a video on your opt-in page and give some cool bonuses just by entering name and email address. Also use some unique methods to tweak your opt-in page. Bring traffic through normal ways - forums, Adwords, yahoo overture, reviews on the blog.

Through RSS Feeds - RSS feeds are next to email marketing. Your content lands in the inbox of the subscribers. People prefer to subscribe to RSS feeds instead of giving out email addresses. So to make sure your newsletter is read by a considerate number of people, give your visitors a change to subscribe through RSS feeds. You can get advertisements if you have thousands of subscribers through RSS feeds.

Through email marketing - The conventional communication medium, email marketing is still hot and building a large list of subscribers does pay off. So through Opt-in page, gather as many subscribers as you want. Apart from sending them your newsletter each week or each month, hold a cool contest by giving away exciting prizes which you can purchase cheaply on ebay. The contest should urge the subscribers to convince 10 of their friends to subscribe to your newsletter. This way, you will get a lot of subscribers in one week.

Alternatively, you can hold a big contest for other ezine publishers asking them to email their subscribers about your newsletter. This alone can give you more than enough traffic.

Through article marketing - Article marketing is the most prominent medium for promoting brand names. You can get considerate amount of subscribers by consistently posting articles on ezinearticles, trcb, etc. In your author resource box, mention your newsletter name and ask people to subscribe to it to get more information about the particular topic. The trick is to write articles related to the niche you are serving through your newsletter.

Sam runs FreeNewsletterTemplate.net a website dedicated to providing visitors with the latest information about How To Write A Newsletter and how to download a free newsletter template for your newsletter.

The importance of a well constructed article cannot be underplayed. When writing articles for submission in an article directory, planning is particularly necessary. Article directory editors and webmasters judge articles on the basis of certain parameters. To successfully promote articles it is vital to incorporate these parameters within your writing format.

An article should have the following clearly defined aspects to receive a favorable response from editors and website owners:

1. Article Title: The article title is crucial for search engine optimization. It should be clear, precise and should indicate the main idea of the article.

2. Publishing Guidelines: It is preferable to have guidelines that inform webmasters of the reprint permissions they have, and if they can or cannot modify anything or if they need to notify the author before publication. The guidelines should also include a permanent link URL to the article, author name, contact email, blog address and article word count.

3. Article Keywords: Specifying keywords is important as it helps webmasters to find the articles. Enter the keywords separated by a comma but no space.

4. Article Summary: A 100-200 word abstract of the content is essential. On many directories webmasters check only the title and the summary when choosing between articles.

5. Article Body: Take care of the writing format of your article. It should be a 1000-1500 word article written in plain text, with sub-titles, if any, clearly demarcated. It is best not to include more than two anchor-rich links as many article directories limit the number of anchor-rich links an article can have.

6. Resource Box: A resource box is where information about the author and an anchor-rich text link back to the website or blog is included. There should be a plain-text as well as a HTML version of the resource box.

These steps are bound to enhance the search engine optimization of an article

Shilpi Ganguly is a blogger who frequently writes on various topics. Find more of her tips on ezine publishing