I recently saw an article that stated that Techcrunch was beginning aquisition talks with C|Net. I checked the Feedburner stats and TechCrunch has over 1,000,000 members pulling their RSS feed.
That’s a lot, especially when you think about the $1 per RSS reader per month rule. (for those that haven’t heard the rule is this. For every RSS reader you have on your site you should be pulling around $1 per user per month. That’s the average.)
Well, it’s not just Techcrunch. Techcrunch has been busy, they have multiple sites and even have their TC50 which is a small convention they have once a year to showcase new companies. Word is that Techcrunch has 1/3rd the traffice C|Net does. But 100 million is a lot.
If we take the other big sites that have been bought in the past: MySpace, YouTube, etc. you can work the math out to be between $10 and $15 per site member. What does that mean? Well, for 100 million members times $12 a member the sale price for that site could be around $1.2 billion, which is about what YouTube sold to Google for.
So with that thinking you could do similar numbers on Techcrunch to see what they are worth per member. Well, if you just take the RSS feed readers which is around:

Techcrunch Feed count
The math on that would be 1,024,000 users times $12 a user = $12,288,000. Not exactly $100 million.
Why then are they being valued at $100 million? I would venture to say that it’s probably because of the exposure they have to the tech community and the amount of traffic they generate. And we all know that with traffic you can monetize that big time and sell advertising space. So this may be a good thing for C|Net, but it would be interesting to see if they [C|Net] can keep up the momentum that Techcrunch has had over the past three years.
What can we learn from this? Hmm, maybe this: “You don’t have to have millions of users on your site to get a big sell out, just have a ton of traffic.”